Meet SAM · Sign A Madness
SAM is an AI business coach. Talk or type, get straight answers, work out the next small step — and actually go and do it instead of putting it off again.
Already coaching with Kevin? SAM is included in your retainer.
SAM stands for "Sign A Madness". It's a nod to the old line — the first sign of madness is talking to yourself. Half the business owners I know already do it. Driving to work, in the yard at night, in the kitchen at six in the morning.
So instead of talking to yourself, talk to SAM. He's a business coach in your pocket. Tell him what's going on, he'll ask the awkward questions, cut through the noise and get you down to one thing you can actually move on today.
He remembers what you told him last time, so you're not starting from scratch every conversation. You pick it up where you left off.
No jargon, no dashboards to learn. You talk, he pushes, you decide, you move.
Talk or type
Talk to SAM hands-free on the road today. When the membership launches you'll be able to type it out at the desk at half nine at night as well — same coach either way.
Direct, not soft
SAM isn't there to agree with you. He'll ask the questions your mates and your family are too polite to ask.
Next small step
Big problems stall people. SAM helps you break it down to the one move you can make before the day is out.
Action and follow-up
SAM helps you turn the conversation into clear actions you can keep in front of you, then keeps you honest about them next time you talk.
He knows your business
Tell him about your business once — the trade you're in, the people, the pressure — and his advice is shaped around that from then on.
Always there
Sunday night, Monday morning, the drive home after a bad meeting. SAM's there when the head is buzzing.
No script, no slides. Me talking to SAM the same way you would.
Walkthrough
A demo of SAM is on the way.
Me and SAM, real questions, real answers. It'll land here when it's recorded.
Private by default
When standalone SAM membership launches, your membership will be private by default: your conversations, your business profile, what SAM remembers about you and the actions you set are yours. I won't be reading them. That's the promise the app is being built around.
The only time that changes is if you come to me for coaching and choose to share something with me yourself. Your call, every time.
If you're already a 1:1 coaching client, SAM works alongside our sessions today — you'll know exactly what's shared, because you're the one sharing it.
Two different things. Here's the straight version so you pick the right one.
SAM membership (launching)
1:1 coaching with Kevin
SAM is good. SAM is not me. Here's the line.
SAM is built for the phone in your pocket. The apps are being finished for the App Store and Google Play now.
At launch, the one SAM account will work on the app and in the portal on this site, so you can pick things up on a bigger screen. Coaching clients already sign in here.
You've got SAM already. Use him between our calls as much as you like — it's part of your retainer.
The apps are on the way. Put your name down and I'll tell you the day SAM goes live — or if you'd rather talk to a human first, take the free rant.