MEET SAM. SIGN A MADNESS

Shoot the breeze with Sam.

They say the first sign of madness is talking to yourself. So I built Sam so you can talk to a light AI coach instead — vent at him, think out loud, and get the juices flowing.

Watch me have a chat with Sam.

No script, no slides. Me talking to Sam the same way you would.

🎥

Video coming this week.

I'm recording it now — me and Sam, real questions, real answers.

What is SAM?

Sam stands for "Sign A Madness". It's a nod to the old line — "the first sign of madness is talking to yourself." Half the business owners I know already do it. Driving to work, in the yard at night, in the kitchen at 6am.

So instead of talking to yourself, talk to Sam. He's a light business coach. Not heavy. Not preachy. He lives on the backend of this website, and he acts as someone you can dump your thoughts with that rattle around your head after a good night's sleep, a frustrating meeting or a positive drive home after closing a sale. Tell him your ideas and ask him to work out some calculations on a new project.

Vent your frustrations. Talk through an idea before you bring it to your team. Get the juices flowing on a Sunday night so Monday doesn't feel like a wall. That's the job he does. It stores all the information in your actions list on your admin panel and picks up where you last left off.

Sam can see your to-do list, he can read our coaching notes and he can pull it all together and suggest a plan for your day.

What people actually use him for.

Nothing fancy. Just the stuff that's in your head anyway.

Venting

Get it off your chest.

The customer who wrecked your head. The supplier dragging their feet. Tell Sam. Better him than your other half over dinner.

Thinking out loud

Talk an idea through.

You've an idea for a new offer, a hire, a price change. Say it out loud to Sam first. He'll ask the questions you haven't asked yourself.

Juices flowing

Get going on a slow day.

Stuck staring at the to-do list. Ten minutes with Sam and you've a plan for the morning. Sometimes that's all you need.

Two ways in.

Already on a monthly retainer with me? You've already got him. Otherwise, here's the deal.

Coaching clients

Sam comes free.

If you're on a monthly retainer with me, Sam is included. No extra charge to worry about. Use him between our calls as much as you need.

  • · Unlimited time with Sam
  • · Full back-end: Kanban, action plans, the lot
  • · Built in to your retainer
Talk about coaching

Sam on his own

€39.95 / month

Not ready for a full coach? Grand. Get Sam on his own. An hour and a half of chat a month, plus access to the same tools my coaching clients use.

  • · 90 minutes of Sam every month
  • · Kanban board to keep your jobs straight
  • · Build your own action plans — no coach needed
Sign up for Sam

Let me be straight with you.

Sam is good. He's not me. Here's the line.

  • ·He's a light coach. A place to vent, think out loud, talk yourself into the next move. Not a place for the big calls.
  • ·He's not a replacement for me. If you want someone in your corner every fortnight who knows your numbers and your people, that's the retainer — not Sam.
  • ·He's good at explaining things. Margins, cashflow, the bit of jargon your accountant fired at you — ask Sam to break it down. He'll do it in plain English.

How it works.

01

Pick your way in.

Retainer client? You're already set up. Standalone? Sign up for €39.95 and you're in within minutes.

02

Open the portal, tap Sam.

One button. Start talking. In the car, in the office, on a walk — wherever your head is.

03

Use the board, build the plan.

Drop the next moves into your Kanban. Turn the good ones into an action plan you built yourself. Sam helps you shape it.

Stop talking to yourself. Talk to Sam.

€39.95 a month on his own, or free with a coaching retainer. Either way, you've somewhere to put the thoughts down.