In It or On It?
What does that mean, I hear you ask?
#initoronit
For me, the love of selling cars eventually passed.
I outgrew it, and found a new passion: running the business.
If I hadn’t transitioned from being a car salesperson to a business owner, I’d still be in a yard selling the used imports and trade-ins the main dealers didn’t want. My own business coach helped me take a “helicopter view” of my company. That shift helped me improve it, gain freedom from it, and grow it into an asset — rather than a high-pressure job. I worked ON the business, allowing my staff to work IN it.
Depending on what you want from your business, I can help you in two different ways:
1. For the Owner Who Wants Freedom
Many people get into self-employment, craving freedom and wanting to be their own boss. But being a great car salesperson, carpenter, or accountant doesn’t necessarily mean you’re inherently good at running a business. If you find yourself trapped working a job rather than owning an asset, I need to hear from you. Let me help you get that helicopter view so you can step back and let your business work for you.
2. For the Owner Who Loves the Grind
There are plenty of people who genuinely love the day-to-day work. You still love the buzz of selling cars, plastering the wall, cutting the grass, or doing someone else’s VAT returns. You’re happy working IN your business, and you aren’t interested in building a massive asset — you just want a simpler life with no stress. If this sounds like you, I can look at your business and put systems in place that make your working life easier — giving you more time off if you want, or freeing up more time to make more money. The decision is yours.
Why aren't my rates listed here?
I have deliberately not shared my daily or hourly rates online. I want you to call. I want to hear your issues. You and I will talk for a bit, and within the first 20 minutes, I’ll know if I can actually help you or not.
And if I’m honest, I’ll measure you up to see if you are coachable at all. Not everyone is — ego gets in the way, and I’m not interested in dealing with that. If we are a fit, I will agree a rate with you.
I've sold cars for 26 years now, and if you're in sales yourself, you know exactly how it goes. If the first question out of a customer's mouth is, 'How much is that?' or 'What's your best price?' before you've had any real interaction, you know they aren't buying on value—they're buying on price. Remember, I'm not here to compete on price. I am here to deliver value.
A quick note on time:
I use a few AI tools to make my life easier, keep costs down for you, and give me more time in my working day to actually think about your business. Before you and I talk, I want you to remember this: when I say we will speak for an hour, I am probably preparing 30 minutes before, and summarising for 30 minutes after. One hour of talking does not mean one hour of work.